Clifford Johnson has pointed out an article in the Guardian. The article discusses some kind of research about the influence of bloggers. It also mentions three companies that were affected by bloggers because the bloggers described physics of Kryptonite locks, McDonald's abracadabra, as well as Dell whose last CEO was possibly fired. Well, the visitor data indicates that very different segments of the society are being influenced. For example, many people were looking for Angela Merkel semi-naked today. And of course, people are still interested in Mary Winkler as well as a potential massive nuclear strike. More demanding readers look for physics blogs uncertainty as well as the sad story of John Brodie, the physicist.